In an article for BAI by InvestiFi’s CEO, Kian Sarreshteh underscores the critical challenges facing U.S. credit unions, including the rise of fintechs, imperative digital enhancements, and cybersecurity. The piece emphasizes the need for credit unions to adapt through innovation to remain competitive in the rapidly evolving financial landscape.
Maximizing your credit union’s marketing with digital investment services
In an article authored by Kian Sarreshteh, CEO of InvestiFi, digital investment services are highlighted as critical for credit unions aiming to enhance their marketing efforts. By bringing investing inside like cryptocurrency and securities trading, credit unions can attract a diverse membership, utilize data for personalized marketing, and leverage social media, significantly boosting member satisfaction and engagement.
