Kian Sarreshteh, CEO of InvestFi, was quoted in an article by Yahoo Finance, which discusses how community financial institutions need to adopt in-house digital investing solutions. His insights highlight the technological revolution in financial services, pushing these financial institutions to integrate digital tools to remain relevant and retain customer relationships by offering convenient, direct investment options on digital platforms.
Maximizing your credit union’s marketing with digital investment services
In an article authored by Kian Sarreshteh, CEO of InvestiFi, digital investment services are highlighted as critical for credit unions aiming to enhance their marketing efforts. By bringing investing inside like cryptocurrency and securities trading, credit unions can attract a diverse membership, utilize data for personalized marketing, and leverage social media, significantly boosting member satisfaction and engagement.
