Our CEO, Kian Sarreshteh, authored an article in CUInsights, emphasizing the importance of leveraging trust as a strategic advantage for financial institutions in the realm of digital investing. The piece articulates how credit unions can utilize their reputation for security and reliability to bridge the transition for members to digital platforms, enhancing member loyalty and helping them to work towards a stable financial future.
Maximizing your credit union’s marketing with digital investment services
In an article authored by Kian Sarreshteh, CEO of InvestiFi, digital investment services are highlighted as critical for credit unions aiming to enhance their marketing efforts. By bringing investing inside like cryptocurrency and securities trading, credit unions can attract a diverse membership, utilize data for personalized marketing, and leverage social media, significantly boosting member satisfaction and engagement.
