The 2025 Finovate Award for Best Alternative Investments Solution has been awarded to InvestiFi, recognizing its innovative solutions for community banks and credit unions. This prestigious accolade highlights the company’s role in expanding access to alternative investments and delivering a seamless, user-friendly experience for financial institutions and their account holders alike.
The Finovate Awards are among the most respected honors in fintech, celebrating companies and individuals driving innovation across banking, investing, and technology. Winners are selected by a panel of experts, bringing together diverse perspectives from across the industry. This year’s awards featured 26 categories, spotlighting solutions that are transforming the way financial institutions serve their customers.
“InvestiFi’s ability to combine institutional-grade infrastructure with a seamless, scalable platform designed specifically for community banks and credit unions truly impressed our judges,” said Greg Palmer, VP of Finovate and Director of the Finovate Awards. “The blend of transparency and accessibility effectively bridges the gap between traditional financial institutions and the world of alternative investments, and it’s easy to see why their nomination resonated so strongly with the judges.”
“The Finovate Awards are designed to celebrate excellence, and we’re delighted to recognize InvestiFi for the amazing work they’re doing. The Alternative Investments category is always very competitive, but InvestiFi’s innovative approach to expanding access to diversified investment opportunities has deservedly put them on top!”
InvestiFi earned top recognition for its ability to provide self-directed alternative investment opportunities, traditionally reserved for institutional investors, directly within financial institutions’ online digital banking platforms. Through its registered investment advisor and FINRA-member broker-dealer subsidiaries, InvestiFi delivers a compliant, secure, and scalable solution, enabling members to explore investment options with confidence.
Unlike many platforms that redirect users to third-party apps, InvestiFi keeps the investing experience embedded, seamless, and intuitive, allowing financial institutions to maintain full ownership of the account holder relationship while offering the same capabilities found on the largest investment platforms. InvestiFi’s solutions offer a combination of modern design, stringent compliance, and comprehensive financial education.
“Winning a Finovate Award is a tremendous honor and a testament to our team’s dedication to innovation,” said Kian Sarreshteh, CEO and Co-Founder of InvestiFi.
“This recognition highlights our mission to make investing more accessible and intuitive. It’s exciting to see our solutions acknowledged as a leader in the space and to know we’re helping reshape how financial institutions deliver alternative investment opportunities.”
Alternative investments are increasingly recognized as a growth avenue for individual investors, yet access has historically been limited. By bridging this gap, InvestiFi equips financial institutions with modern, scalable tools that enhance member engagement and strengthen long-term relationships.
“Finovate’s recognition validates our approach and motivates us to continue innovating,” Sarreshteh added. “We’re focused on expanding into new markets and bringing the benefits of alternative investing to more institutions and investors, creating opportunities that were once out of reach.”
The award reinforces InvestiFi’s position as a trusted innovator in fintech, setting a benchmark for digital investing platforms that combine accessibility, security, and user-first design.
